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Transform Your Job Ad And Attract The Candidates You Want
Introduction
Introduction (7:52)
Why Does A Great Job Advert Matter? (3:46)
It's An Advert - So Sell! (3:43)
Tell Your Potential Candidates What They Want To Know (3:24)
The Six Essentials Of A Stand Out Job Advert
Who Is Your Audience? (4:59)
What's Your Company Personality? (2:03)
4 Steps To Making It Searchable And Tempting To Read (6:54)
The Checklist (2:15)
Getting The Structure Right
The Structure Of Your Job Advert (2:01)
Pull Them In With An Attention Grabbing Opening
How To Make Them Stop And Read Your Advert (8:16)
What's The Job About?
How To Share The Key Points And Make It Real (4:03)
Who Do You Want?
Capture The Important Points And Focus On What Matters (5:33)
Why Should They Choose You?
Unleashing The Power Of The Employee Voice (7:09)
Well Rounded Benefits Perfect For Your Ideal Candidate (3:01)
Getting (The Right) Candidates To Apply
Getting Your Ideal Candidates To Take Action (3:32)
What Will Motivate Them To Apply?
3 Workplace Motivators You Should Include In Your Ad (9:02)
Final Checks
Did You Sell It? (4:23)
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Unleashing The Power Of The Employee Voice
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