Transform Your Job Ad And Attract The Candidates You Want

Get The Right People On Your Team

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Objective of course: Write a stand out job ad, using a proven sales formula, and attract the candidates that are right for your business

Time to complete: 90 minutes

Is this course right for you?

If you’re struggling to get the right candidates applying for your job, it could be time to overhaul your job ad.

Be honest. If you saw your ad on an online job site, would it excite you enough to apply?

I bet, as a business, you spend hours (if not days) designing the perfect ad to sell your product to your customers. Yet you only spend 15 minutes pulling together an ad to attract the employees who will, directly or indirectly, help you keep those customers you work so hard to find.

That doesn't make much sense when you think about it, does it?

The good news is it shouldn't take you hours to write an effective job ad if you have the right formula. And that's exactly what you'll find here!

During this course, you will learn how to write a job ad that your ideal candidates won’t be able to resist. By adopting a proven sales formula you will

  • Write opening lines that will make them want to read more
  • Describe the job in a way that makes it come to life
  • Appeal to the applicants you want by focusing on what really matters
  • Give the right candidates a compelling reason to apply

Create A Job Ad That Is Ready To Post Before The End Of This Course

Training can be a waste of time unless you take action

I designed this course, not just to train you how to create a compelling job ad, but to walk you through the process so you have a completed ad ready to post by the end.

The course is made up of 15 lectures. We kick off by looking at what we can learn from an advertising formula that has worked for decades. We delve deeper into research telling us exactly what job hunters want to know about companies before they apply. We then cover the six essentials needed to capture the attention of those perfect applicants.

Armed with this knowledge, and some outstanding examples from companies that get this right, we then build our job ad section by section.

In the accompanying workbook, we walk through the transformation of a dull job ad into something that shines. You will be guided, step by step, on how to do this whether you are bringing an old, lacklustre job ad to life or starting from scratch.


This course was fabulous - Debbie provides so many insightful tips, real-life examples from other companies, and a workbook to help you actually write the job posting as you go instead of leaving it to be one overwhelming task. I'll be sending this to my colleagues in HR and highly recommending it!

Megan Leatherman

Course Curriculum

  Getting The Structure Right
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  Pull Them In With An Attention Grabbing Opening
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  What's The Job About?
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  Who Do You Want?
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  Getting (The Right) Candidates To Apply
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  What Will Motivate Them To Apply?
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  Final Checks
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Your Instructor

Debbie Yarwood
Debbie Yarwood

Founder of, Debbie Yarwood is on a mission to help businesses keep great people on their team.

A shocking 56% of employees leave a job within the first 12 months. The disruption this causes to a business in terms of time lost hiring and training, impact on customer service, team morale and, of course, the bottom line is monumental. Debbie coaches businesses how to hire the right people in the first place, onboard employees so they think they made the best decision ever and create an environment they never want to leave.

With 20+ years working in the operational heart of businesses, Debbie strives to find realistic solutions to this problem. Ones that can be implemented while still juggling all the other priorities of business life.

When not geeking out about employee engagement, Debbie loves to head off on travel adventures with her family to as many countries that time and finances will allow.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
Who's this course for?
Anyone that wants a great selection of candidates to choose their next new hire. - HR Professionals under pressure to bring in great candidates - Managers who are struggling to attract quality applicants to join their team - Growing businesses who are recruiting fast and can't afford to get it wrong.

Get started now!